Signage is an integral part of the branding and is an effective medium of visual communication. The type of signage that your business uses speaks volumes about your brand’s personality. Signage is usually used to quickly grab the attention of customers and leave a lasting impression on their minds.
Usually, people are busy going about different activities and hardly pay attention to advertisements. Most businesses’ marketing efforts go futile simply because they fail to arouse interest.
Though signage is just a part of the entire branding process, its power to grab eyeballs and create brand awareness cannot be underestimated. There are various studies that prove how professionally designed signages have made a positive impact on the brand.
Installing appropriate signage that is best suited for your business needs is certainly not an easy task. Manufacturing customized signage products require special skills and expertise. Hence, it is very important to choose a signage maker that can deliver output as per your expectations.
Before finalizing the deal, you should compulsorily seek consultation from experts. Proceeding without consultation might land you in trouble and incur huge losses.
In this article, we list down the different stages of signage consultation and the reasons behind it.
Before signing the deal, it is essential to know and study the logo/symbol/name of the company. The logo or the name of the company that is going to be displayed as signage needs to be analyzed. Understanding the logo will help the signage company understand the intricate details and the level of expertise required to manufacture the product.
Photographs of The Installation Site
The installation site’s photographs is mandatory. A signage company should demand the photographs of the installation site for the following reasons:
- To get an idea of the height and width of the signboard
- To decide the best suitable material for signage
- To know whether the signboard is to be displayed on-premises or outdoor
- To estimate the manpower and resources required depending on the exact place of installation i.e rooftop, ground or lobby
Very often, client's ideas are inspired from other well-designed signage boards that they might have seen somewhere else. If clients are willing to share reference images, the signage maker can view those images and suggest if it is practically possible, economically feasible and aesthetically suitable for the brand.
Physical Samples of Work
As a part of signage consultation, clients can actually see physical samples of work. An experienced signage maker will go an extra mile and share physical samples of work for clients to touch and feel the product. The clients can freely judge and review the product if physical samples are shared. Product specification videos explaining the technical aspects enrich the entire consultation experience.
Signage consultation helps the client understand the colour standards followed by the signage maker. We follow Pantone Color Code, LG Vinyl Shade Cards and use ASTARIGLAS® acrylic. A genuine consultant will explain the signage making process in depth and reveal the different grades of colour quality. For example: There are two types of acrylic - Imported acrylic and Indian acrylic. While Indian acrylic might eventually fade out, imported acrylic will never lose its shine. The signage maker should also have a clear sense of colour temperature to guide the clients in the right direction.
Visibility of The Sign Board
What is the visibility of the sign board? This is an important question to consider. During consultation, the signage maker should explain the ideal size for the signboard to be visible from long distance. There is no sense in installing a signage if it is not visible from a distance. Signages that easily stand out even prompt customers to take quick decisions as a response.
Consider Multiple Options
Your business requirements can be achieved through various options. It is the job of the consultant to reveal all the available options and choose the best one. If copper serves the same purpose as titanium for your signboard, the consultant should guide and assist the client in making the right decision.