What comes to your mind when you first hear the word ‘after-sales service’?
Guarantee, Warranty, Free Repair are some of the things that come to your mind.
But what if you accidentally sign up for a product/service that has no after-sales service?
It definitely is a nightmare!
After sales service, is no doubt, important. But why is it crucial, especially when it comes to signage?

Let us understand in detail.

1. Customised product

Signage is a customised product. A lot of manpower, financial resources and expenses are involved in manufacturing a signage with excellent finish and durability.
This means that you need a specific skill set, deep knowledge and expertise to make a product as per client requirements.
When something as complex and intricate as signage gets damaged, the maintenance and repair work would require people with expertise to look into it.
No after-sales service means you are taking a huge risk and putting axe on your own foot.

2. Responsibility

There should be someone responsible for the product even after installing it. You might have purchased the product from the best company that offers the finest quality. But you can certainly not overlook any unexpected damage that may occur in the future. If you choose to get the maintenance done from a third party vendor, they will most probably not be interested in fixing it as the work was done by some other company.

And even worse, there is no guarantee that the product will not suffer damage again.

3. Saves Money

Imagine spending your hard-earned money on a product that you think is of the highest standard only to find out that you have to spend the rest of your life spending money on its maintenance!
On the other hand, if you have after-sales services, any extra expenses will be covered under the guarantee or warranty claims. This was all about the importance of after-sales services.
But how do you know if the company actually delivers what it promised? How do you know if all the guarantee or warranty claims are actually applicable?

      The only way to check if these are genuine is to inspect the company’s background.


  • Find out the total number of years that the company has invested in the industry.
  • Check the background of the company. See client reviews and testimonials.
  • Confirm the credibility of the company.

You might come across signage companies that will promise 3 years warranty or 1 year guarantee even for products that would not last for more than a year. As a client seriously looking for a professional branding partner, you cannot afford to team up with a company that doesn’t deal with your branding problems with competence.

Signage is a branding technique that has immense scope. The most innovative signs go on to build a distinct identity for the brand. This branding tool offers endless opportunities to build, grow, develop and evolve your brand.
So be wise and choose a signage partner that cares for your brand as much as you do.

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